Quest Gaming Lounge

Motion and Branding

Quest Gaming Lounge is a vibrant and inclusive community space where gamers of all ages and skill levels come together to play, compete and socialise. With state-of-the-art gaming gear, comfortable seating, and a lively atmosphere, Quest offers an unparalleled gaming experience. From casual gaming sessions to intense Esports tournaments, there’s something for every gamer at Quest.

Brief: Quest have a state of the art facility that they feel was not reflected by their first brand. The logo was outdated and generic and did not scale well at smaller sizes. Aside from a logo and colour suite, the client didn’t have any real brand assets or flexibility to play with. The client was looking for a modern brand that reflects not only their impressive facility but also their core brand values. The brand needed to work across both physical and digital touch points and merchandise, as well as being modular enough to adapt to their diverse offering.

Created on Gadigal Land in conjuction with Studio 3am (faux brief)